Levi's "pulls" a marketing window up with props

Here's a trick to make a marketing window more interesting. Add a substantial frame and

then hang the image in a unique way; in this case using old pulleys, rope and weighted burlap bags of sand. The added props give pedestrians a reason to stop and look at the marketing message and get a stronger sense of what you are promoting.

"Pulling" and idea from the past seems to be a Levi's theme to highlight their history while showing how to bring it into today's world.