Marketing with a message

Livestrong, the Lance Armstrong foundation that helps unite people to fight cancer has teamed up with Nike who is a sponsor of the Livestrong Challenge, which is a series of fundraising events. They have taken to the streets to encourage people to speak out about cancer by chalking their words on the sidewalks and roads.

Here sitting on a pile of chalk boxes is a mannequin wearing a Livestrong shirt. The bold yellow grabs your attention and helps get the message out - caution cancer - we're fighting back!

For more info on Livestrong or to find out about a Livestrong Challenge coming to a city near you, go to http://tinyurl.com/lxyym8