Window as Billboard

Here is an innovative attempt by Clorax brand to reach it's core customers - using Macy's store windows to promote it's brand's products. And here's how important store windows are....Macy's does not carry Clorax! But the partnership is sure to benefit both companies as we all know consumers take note and store windows get noticed.
For more information on the story - see


http://tinyurl.com/dm4akl

Where have you seen other good marketing partnerships?